Privacy Policy

1. Introduction

This privacy notice explains how we collect and process your personal data through your use of www.virtualm.co.uk.

Emma Setterfield trading as Virtual M is the data controller responsible for your personal data. If you have any questions about how we handle your data, please contact us at emma@virtualm.co.uk or by writing to Unit 166334, PO Box 7169, Poole, BH15 9EL.

By providing us with your data you confirm that you are over 13 years of age.

2. What Data We Collect and Why

We may collect and process the following categories of personal data:

Communication data, including any messages sent to us via our contact form, email, or social media. We process this data to respond to your enquiry and maintain records. Our lawful basis is legitimate interests.

Customer data, including your name, email address, and details of services requested or provided. We process this data to deliver our services and maintain records of our work together. Our lawful basis is the performance of a contract.

User data, including information about how you use our website. We process this data to maintain and improve our site. Our lawful basis is legitimate interests.

Technical data, including your IP address, browser type, and pages visited, collected via analytics tools. We process this data to understand how visitors use our site and to improve our content. Our lawful basis is legitimate interests.

Marketing data, including your communication preferences and subscription status if you have signed up to receive our newsletter. Our lawful basis is consent. You may withdraw consent at any time by clicking the unsubscribe link in any email or by contacting us directly.

We do not collect any sensitive personal data.

3. How We Collect Your Data

We collect data directly from you when you complete our contact form, sign up to our newsletter, or correspond with us by email. We may also collect data automatically through cookies and analytics tools when you visit our site. Please see our Cookie Policy for further details.

4. Marketing

If you have subscribed to our newsletter or requested information from us, we may send you marketing communications. You can opt out at any time by clicking the unsubscribe link in any email or by emailing emma@virtualm.co.uk.

5. Sharing Your Data

We do not sell your personal data. We may share your data with third party service providers who assist us in operating our website and delivering our services, including our email marketing platform and website hosting provider. All third parties are required to handle your data securely and in accordance with applicable law.

We may also disclose your data where required by law or to protect our legal rights.

6. International Transfers

Where we transfer your data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. In the event of a data breach we will notify you and the ICO where required by law.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. For tax and accounting purposes we retain financial records for six years in accordance with HMRC requirements.

9. Your Rights

Under UK GDPR you have the right to access, correct, or delete your personal data, to restrict or object to processing, and to data portability. To exercise any of these rights please contact us at emma@virtualm.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk.

10. Cookies

For details of the cookies we use please see our Cookie Policy.

11. Changes to This Notice

We may update this privacy notice from time to time. Please check this page periodically for any changes.

Last updated: April 2026.