When you’re trying to make a living as a professional writer, whether it’s for book marketing purposes or simply for engagement with your audience, you’ll want to have a healthy author platform at your disposal. Many authors rely on these resources to get the word out about new projects and engage in a dialogue with the community at large.
Plenty of well-established authors already have websites with high traffic or large fan bases with accessible communities they connect with. But for fledgling writers and those still breaking into the industry, it can be difficult to know where to get started with the ins and outs of self-promotion and audience engagement.
So, what exactly is an author platform? Why is this resource so important for professional authors, and how is it actually used to achieve a writer’s goal? You’ll find the answers to all these questions and more below.