Following on from the last blog in the ‘How Virtual Assistants can Help Small Businesses’ series, we are going to look at ideas for outsourcing your content creation online. If you missed the last blog, ‘Ideas for Outsourcing your Financial Record Keeping Online’, you can catch up with it here.
These days it is important for a business to establish itself as a market leader and an organisation worthy of trust when it comes to the sale of products or services. Creating a steady stream of content will help do this and also help keep the business ahead of the competition. What type of content is crucial and how can the business owner ensure that this time-consuming task is constantly engaged?
Whenever a website is created and published it must have a purpose. This purpose must be clearly in line with the wants and needs of the organisation’s prospects. Initial research must be conducted to find out exactly what a prospect may be looking for in relation to specific keywords. Once the keywords have been established content must be created to populate the pages of the website with highly relevant and targeted information. This can be a very challenging proposition to the typical small business person due to its specificity. The virtual assistant, however, is very well aware of what needs to be done.